Massachusetts State Lottery: $1 Billion

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

Massachusetts State Lottery Builds a "State of Winning" In Integrated Campaign

Credits

Advertising Agency:

Connelly Partners, USA

Sr. Partner & Director of Strategy:

Scott Madden

Brand Planner:

Emily Bean

Group Creative Director & Copywriter:

Sid Murlidhar

Creative Director:

Carissa Mak

Senior Production Manager:

Mark Gardner

Group Account Director:

Hillary Williams

Senior Brand Manager:

Emma Roehlke

Brand Manager:

Devon See

Group Media Director:

Michelle Capasso

Media Supervisor:

Chris Corrado

Media Planner:

Kevin Haley

Production Company:

Element

Director:

Matt Luem

Assistant Executive Director & Chief Marketing Officer:

Ed Farley

Assistant Executive Director & PR/Communications Director:

Christian Teja

Instant Games Product Manager:

Lauren Luttrell

Monitor Games Product Manager:

Owen Doherty

Draw Games Product Manager:

Scott Kenyon

Assistant Director of Social Media:

Juan DiPrado

Date:

December, 2019

Latest News

Apr. 24, 2024

Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste

Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG

Apr. 24, 2024

"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy

The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack