Massachusetts State Lottery: $1 Billion

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

Massachusetts State Lottery Builds a "State of Winning" In Integrated Campaign

Credits

Advertising Agency:

Connelly Partners, USA

Sr. Partner & Director of Strategy:

Scott Madden

Brand Planner:

Emily Bean

Group Creative Director & Copywriter:

Sid Murlidhar

Creative Director:

Carissa Mak

Senior Production Manager:

Mark Gardner

Group Account Director:

Hillary Williams

Senior Brand Manager:

Emma Roehlke

Brand Manager:

Devon See

Group Media Director:

Michelle Capasso

Media Supervisor:

Chris Corrado

Media Planner:

Kevin Haley

Production Company:

Element

Director:

Matt Luem

Assistant Executive Director & Chief Marketing Officer:

Ed Farley

Assistant Executive Director & PR/Communications Director:

Christian Teja

Instant Games Product Manager:

Lauren Luttrell

Monitor Games Product Manager:

Owen Doherty

Draw Games Product Manager:

Scott Kenyon

Assistant Director of Social Media:

Juan DiPrado

Date:

December, 2019

Latest News

Nov. 11, 2026

H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana

As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota

Nov. 11, 2026

Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson

Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly