Massachusetts State Lottery: $1 Billion

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

Massachusetts State Lottery Builds a "State of Winning" In Integrated Campaign

Credits

Advertising Agency:

Connelly Partners, USA

Sr. Partner & Director of Strategy:

Scott Madden

Brand Planner:

Emily Bean

Group Creative Director & Copywriter:

Sid Murlidhar

Creative Director:

Carissa Mak

Senior Production Manager:

Mark Gardner

Group Account Director:

Hillary Williams

Senior Brand Manager:

Emma Roehlke

Brand Manager:

Devon See

Group Media Director:

Michelle Capasso

Media Supervisor:

Chris Corrado

Media Planner:

Kevin Haley

Production Company:

Element

Director:

Matt Luem

Client:

Massachusetts State Lottery

Assistant Executive Director & Chief Marketing Officer:

Ed Farley

Assistant Executive Director & PR/Communications Director:

Christian Teja

Instant Games Product Manager:

Lauren Luttrell

Monitor Games Product Manager:

Owen Doherty

Draw Games Product Manager:

Scott Kenyon

Assistant Director of Social Media:

Juan DiPrado

Date:

December, 2019