Mercedes-Benz: Be a good parent

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Industry:

Automotive

He did exactly what others expected of him for his entire life. What happens when that isn’t good enough? After a catastrophe at the office, and a desperate call to his estranged son, Tomas’ conservative reality is turned upside down.

Credits

Advertising Agency:

Antoni, Berlin, Germany

Director:

Gustav Johansson

Production:

Iconoclast

Music:

Universal Music Publishing

Photographer:

Alice Moitie

Date:

March, 2017

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