Mercedes-Benz: The Encounter
Media Type:
Film
Brand
Agency
Country:
Industry:
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes. Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
Credits
Advertising Agency:
Proximity BBDO Paris, FranceChief Executive Officer:
Séverine AutretStrategy:
Loic MercierStrategic Planning:
Nicolas OrsoniCreatives:
Clément Dantzer, Benoit LagalleProject Manager:
Sandra SanchoCommunity Manager:
Christophe WerbrouckManager / Production Department:
Julien SansonProducer:
Stéphane FlochDirector:
Matthieu MantovaniPost - Producer:
Martine FereyEditor:
Damien DupouxMotion Designer:
Jeremy DelhuvenneDate:
January, 2017More from Mercedes-Benz
Mercedes-Benz EQ: Nature or Nothing, 6
10.0
Mercedes-Benz EQ: Nature or Nothing, 5
0.0
Mercedes-Benz EQ: Nature or Nothing, 4
1.0
Mercedes-Benz EQ: Nature or Nothing, 3
5.5
Mercedes-Benz EQ: Nature or Nothing, 2
1.0
Mercedes-Benz EQ: Nature or Nothing, 1
3.0
Mercedes-Benz EQ: Nature or Nothing
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing