Merrell: Welcome to Merrellville, Sledding

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Seeking a fun and clever way to play off holiday tropes and traditions, Merrell's in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500.

Credits

Production Company:

1stAveMachine

Date:

December, 2022

Latest News

Jul. 15, 2026

Mike Harmer Joins Eyeballs as Co-Founder

Announcement comes as the company launches its new website and integrated visibility offering

Jul. 15, 2026

Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic

The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic