Mitsubishi: Chimp
Media Type:
Print
Brand
Agency
Country:
Industry:
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car. "Go Electric. New Outlander PHEV. The electric 4X4."
Credits
Advertising Agency:
Africa, Sao Paulo, BrazilChief Creative Officer / Creative Director:
Sergio GordilhoArt Director:
Bill QueirogaCopywriter:
GuzeraIllustrator:
D'avila StudiosClient Services:
Carolina BarrettoArt Buyer:
Carmen Castillo, Natasha GraziaDate:
June, 2017
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