Mitsubishi: Chimp
Media Type:
Print
Brand
Agency
Country:
Industry:
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car. "Go Electric. New Outlander PHEV. The electric 4X4."
Credits
Advertising Agency:
Africa, Sao Paulo, BrazilChief Creative Officer / Creative Director:
Sergio GordilhoArt Director:
Bill QueirogaCopywriter:
GuzeraIllustrator:
D'avila StudiosClient Services:
Carolina BarrettoDate:
June, 2017
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025