My Roti: Steve Jobs
Media Type:
PrintStep-father was a machinist by hobby + Raised in Silicon Valley + Best friend was a technical whiz + Inspired by the simplicity of Zen Buddhism. Right ingredients create wonders.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
Credits
Advertising Agency:
Havas Worldwide Muscat, OmanCreative Director:
Tarun BatraArt Directors:
Madhu Parameswaran, Tarun BatraCopywriter:
Zakir MohiyuddinIllustrator:
Sarina AbdullaPhotographer:
Said Al-HarthyDate:
February, 2017Ad of the day
Ad of the Day | Screwfix: Click & Collect 9.5 Ad of the Day | Renault: Push it to the Limit 9.5 Ad of the Day | Lacoste: Play Big 10.0Latest News
May. 07, 2024
Burger King Renamed a Very Popular Kind of Baldness and Transformed the Drive Thru into a Fever in Brazil
The promotion held in Brazil offers participants a free sandwich
May. 07, 2024
"Tempest": Short Film from O Boticario Reflects on the Dilemmas and Stigmas Faced by Mothers of Teenagers
The biggest production by the brand yet takes an unexpected tack by portraying a turbulent phase for Mother’s Day