Nissan: Personal Space, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible.
One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction.
These Internet memes have now inspired advertising. Nissan’s Nordic Europe division uses the bus stop scenes to highlight their Automatic Distance Control that regulates safety distance on the road.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandDate:
January, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 18, 2026
M+C Saatchi Sport & Entertainment Launches "HOME 28" Ahead of UEFA EURO '28
The HOME 28 collective unites specialist teams across England, Ireland, Scotland and Wales, giving brands unrivalled local expertise
Sep. 18, 2026
Devialet Manifests the Experience of Sound with Global Brand Ambassador in a new Campaign
Founded in 2007, Devialet has re-engineered sound to define a new era of luxury audio systems