Pair: Pair Visual Identity
Media Type:
Print
Brand
Agency
Country:
Industry:
Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet customizable eyewear. Or, in the brand’s words, “One Pair, Infinite Style.” The project touched all aspects of the product experience, packaging and communications.
Credits
Advertising Agency:
Mrs&Mr, NY, USAChief Creative Officer:
Kate WadiaChief Strategy Officer:
Daniel WadiaArt Director:
David ZoppiDesigners:
Arian Franz, Austin WelchStrategy Director:
Maya KincaidPhotographer:
Henry HargreavesDate:
October, 2022
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