Pair: Pair Visual Identity
Media Type:
Print
Brand
Agency
Country:
Industry:
Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet customizable eyewear. Or, in the brand’s words, “One Pair, Infinite Style.” The project touched all aspects of the product experience, packaging and communications.
Credits
Advertising Agency:
Mrs&Mr, NY, USAChief Creative Officer:
Kate WadiaChief Strategy Officer:
Daniel WadiaArt Director:
David ZoppiDesigners:
Arian Franz, Austin WelchStrategy Director:
Maya KincaidPhotographer:
Henry HargreavesDate:
October, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign