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Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready

Jul. 16, 2026

Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%

Jul. 16, 2026

Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%

New research from Billion Dollar Boy reveals that content ending with a strong positive emotional peak in the final three seconds