Previous Ad
Penguin: Ear Theatre - Greek Epic
Next Ad
Huawei: Antoine Griezmann in "A Blurred Story"
Penguin: Ear Theatre - Indian Mythology
Media Type:
Print
Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The houses around are detailed out much the same way. The costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama.
Credits
Advertising Agency:
DDB Mudra Group, Mumbai, IndiaCreative Directors:
Sonal Dabrax, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen GonsalvesArt Director:
Mukesh JadhavCopywriters:
Ravi Ananthan, Vilsen GonsalvesIllustrator:
Aleksandr KuskovClient:
Hemali SodhiAccount Director:
Aleksandr KuskovDate:
June, 2017
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack