Pfizer: Graffiti

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Pharmaceutical

Pfizer Canada is encouraging Canadians to prove that love, support and courage can be the most powerful medicines of all with a viral campaign. The teen returns home and is met by his mother, who looks at him disapprovingly. The boy grabs a vase of flowers sitting on the kitchen counter and walks into another room where a young girl lies in a hospital bed, hooked up to various machines.

Credits

Advertising Agency:

Zig, Toronto, Canada

Creative Director:

Martin Beauvais

Art Director:

Niall Kelly

Copywriter:

Geoff Morgan

Production Company:

Untitled Films

Agency Producer:

Dave Medlock

Director:

John Mastromonaco

Executive Producer:

James Davis

Producer:

Kelly King

Director of Photography:

John Houtman

Editorial Company:

Panic & Bob

Editor:

David Baxter

Sound:

RMW Music

Sound:

Ted Rosnick

Post Production:

AXYZ

Date:

September, 2008

Latest News

Jul. 13, 2026

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain

Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup