Previous Case
Cardio Vascular Research Foundation: Nathalie
Next Case
Intel: Look Inside (Mick Ebeling)
Pilion Trust: Fuck the Poor
Brand
Agency
Country:
"A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate."
Credits
Advertising Agency:
Publicis, London, UKCreative Director:
Andy BirdArt Director:
Jolyon FinchCopywriter:
Steve MossAgency Producer:
Sam HolmesDirector:
Jonathan PearsonPublished:
April 2014
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ad of the Day | England Netball Launches Bold new Campaign to Elevate the Sport and Drive Investment
Created by Brothers & Sisters, the campaign positions netball as a sport with a unique cultural and commercial proposition
Nov. 12, 2026
Art Directors Club Names Global Finalists for ADC Young Guns 24
All winners receive a unique version of the iconic ADC Young Guns Cube, designed exclusively for this year’s incoming class