Pilion Trust: Fuck the Poor

5.0

Brand

brand

Agency

agency

Country:

United Kingdom

"A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate."

Credits

Advertising Agency:

Publicis, London, UK

Creative Director:

Andy Bird

Art Director:

Jolyon Finch

Copywriter:

Steve Moss

Agency Producer:

Sam Holmes

Director:

Jonathan Pearson

Published:

April 2014