Pilion Trust: Fuck the Poor
Brand
Agency
Country:
"A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate."
Credits
Advertising Agency:
Publicis, London, UKCreative Director:
Andy BirdArt Director:
Jolyon FinchCopywriter:
Steve MossAgency Producer:
Sam HolmesDirector:
Jonathan PearsonPublished:
April 2014
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