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Plum Living: P-L-U-M
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In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed visuals that highlight the brand’s inspirational universe. Designed to grow recognition, PLUM’s first brand campaign speaks to a new generation of homeowners and renters who want to go beyond pre-fab.
Credits
Advertising Agency:
Sid Lee, Paris, FranceECD:
Sylvain ThirachePresident:
Johan DelpuechCD:
Stephane SoussanArtistic Director:
Layla GrasSocial media creative:
Thibaut ThureauCopywriter:
Kim FroissantAccount Director:
Margaux AndreAccount Executive:
Mathilde MagneProducer:
Laetitia NevesManaging Director, Director of Strategy:
Bruno LeeStrategic Planner:
Cloe BouchartDate:
April, 2022Ad of the day



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