Plum Living: P-L-U-M

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

House, Garden

In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed visuals that highlight the brand’s inspirational universe. Designed to grow recognition, PLUM’s first brand campaign speaks to a new generation of homeowners and renters who want to go beyond pre-fab.

Credits

Advertising Agency:

Sid Lee, Paris, France

ECD:

Sylvain Thirache

President:

Johan Delpuech

CD:

Stephane Soussan

Artistic Director:

Layla Gras

Social media creative:

Thibaut Thureau

Copywriter:

Kim Froissant

Account Director:

Margaux Andre

Account Executive:

Mathilde Magne

Producer:

Laetitia Neves

Managing Director, Director of Strategy:

Bruno Lee

Strategic Planner:

Cloe Bouchart

Date:

April, 2022

Latest News

Aug. 25, 2026

New Report from Oxford Road and Westwood One Reveals Untapped Opportunities for AI Brands

Despite the effectiveness of audio advertising, new data shows it remains underutilized in driving AI widespread adoption

Aug. 25, 2026

Grow Therapy Launches a National Campaign Reframing Therapy as a Practice for Progress

Four musical films capture the personal growth that unfolds when people care for their mental health