Pot Noodle: Nothing Fills a Hole Like Pot Noodle, 1


Media Type:

Print Print






United Kingdom



Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign "Nothing Fills a Hole Like Pot Noodle". The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair.


Advertising Agency:

adam&eveDDB, London, UK

Chief Creative Officer:

Richard Brim

Creative Director:

Mark Shanley


Richard McGrann

Art Director:

Andy Clough

Social Creative:

Judith Tulkens

Joint Head of Integrated Production:

Sally Pritchett

Agency Producer:

Sophie Fletcher, Amy Simmons

Senior Planner:

Liora Ingram

Junior Planner:

Lucy Wilson

Managing Partner:

Tom White

Account Directors:

Max Sullivan, Hugo Evans

Project Director:

Rasha Noronha

Head of Design:

Paul Knowles

Head of CGI :

Charlie Townsend

Senior Creative Artworker/Studio Manager:

Dave Callow

Creative Artworker:

Sam Harris

Head of Digital Production:

James Brown

Senior Interactive Designer:

Adrian Baker

Motion Producer:

Rebecca Hunnybun

Graphic/Print Producer:

Tony Hutton

Junior Motion Creator:

Honor Northridge

Design Director:

Adrian Barker

Content Director:

Dan Boulton

Assistant Producer:

Jake Parker

Media Agency:


Business Director:

Tess Domenet

Account Manager:

Nathan Hope

Account Executive:

Megan Wieland

Senior Account Director:

Rikul Sudra

PR agency:

W Communications

Campaign Director:

Grace Jackson

Associate Creative Director:

John Wilkinson

Associate Director:

Jess O’Donoghue

Account Director:

Paige Hartley

Senior Account Executive:

Ella Bull

Production company:

Academy Films


Frederick Paxton

EP /Head of Photography:

Charlotte Long


Aidan Brooks

1st Assistant/Digi Op:

Simon Wellignton

Production Manager:

Daragh McCann

Production Assistant:

Dara Phillips


Luca Visockaite, Tai Carter

Audio Producer:

Ethan Day

Audio Creative Director:

Dan Beckwith


Kai Van Beers


Chrys Aldred

Senior Producer:

Charlotte Griffin


Jon Clarke


Sian Rogers

Production Assistant:

Chris Christoforou

Client, General Manager Foods:

Andre Burger

Client, Marketing Director:

Georgina Bradford

Client, Marketing Manager:

Shannon Lennon-Smith


March, 2023

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