Rio 2016: The mindchanger workout

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Brand

Agency

Country:

Credits

Advertising Agency:

Ogilvy, Brazil

CEO:

Fernando Musa

Executive Creative Director:

Félix del Valle

Associate Creative Directors:

Rogério Martins, Alexandre Fernandes

Art Directors:

André Öberg, Renan Rivero

Copywriter:

Philippe Lacerda

Oct. 02, 2026

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy