Santa Maria Hotel Pueblo: The Village that Became a Hotel
Media Type:
Online
While major global capitals buckle under the weight of mass tourism, a small historic village in Paraguay has pulled off something remarkable: a complete transformation that left every stone in place. Santa María, a hidden Jesuit treasure located 242 kilometres from Asuncion, has reinvented itself as a "Village Hotel" — rewriting the rules of hospitality and the circular economy in the process.
Credits
Advertising Agency:
ONIRIA\TBWADate:
May, 2026
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