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Real Racing Club Foundation: Abandoned Children
Serviceplan: Future Goals
Media Type:
Online
Agency
Country:
Industry:
This first-of-its-kind activation highlights the career ambitions of orphaned children. Dressed as their dream professions - astronauts, doctors, and artists they walked onto the pitch alongside surprised world-famous athletes. With both sides chasing their goals, the viral moment generated over 5 million impressions globally during one of Saudi football’s biggest fixtures.
Credits
Advertising Agency:
Serviceplan Middle EastDate:
May, 2026
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