Target: Winter Anthem
Media Type:
Film
Brand
Agency
Country:
Industry:
Eleven Founder/Mixer Jeff Payne helps everyone get into the spirit of the season in a fun new campaign for Target. The spot “Winter Anthem” plays on idioms such as “flash mob” — when a new camera phone is used to take pictures with friends — and “jam session,” which features the celebration of matching pajama sets. Not only do viewers see the smile a new gift can bring, but they also experience the joy that comes when gifts bring friends and family together.
Credits
Audio Post Studio:
Eleven SoundMixer:
Jeff PayneAssistant Mixer:
Andrew SmithExecutive Producer:
Melissa ElstonProducer:
Imani FranklinDate:
November, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 10, 2026
Wellhub Launches First Campaign Featuring Terry Crews as Global Brand Ambassador
Created by Euphoria Creative, "Terry Crews' Crews" highlights the benefits of Wellbeing through human connection and community
Jul. 10, 2026
Bayonet Media & Chop Shop Post Partner With Fanatics Fest to Produce Integrated Teaser Campaign
Roger Goodell gets a surprise video call from Mickey Mouse as fanatics fest teases Disney fan draft