Thaidet: Story of Thaidet
Media Type:
Film
Brand
Agency
Country:
Industry:
Recently, a heartwarming campaign has been launched in Thailand, telling the story of "Thaidet," a project initiated by OR Public Company Limited. Thaidet focuses on recognizing the value of traditional Thai wisdom, not merely as local products but as ideas that carry much more meaning. The project shares its story through an authentic lens, allowing real local producers to share how their lives have transformed before and after receiving assistance from Thaidet.
Credits
Advertising Agency:
CJ WORXCreative Chairman:
Saharath SawadatikomFounder:
Saharath SawadatikomCreative Director:
Saharath Sawadatikom, Palap Sa-NgiamCopywriter:
Danuphon Dokbuaklang, Palap Sa-NgiamArt Director:
Siraphop Apinuntasart, Saharath SawadatikomAgency Producer:
Nutwara MethapitaksakulGeneral Manager:
Waraphan PornphichitpanSenior Account Director:
Suchanan PumsawatAssociate Business Director:
Worawalan PornphichitpanDate:
September, 2024
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