Thaidet: Story of Thaidet
Media Type:
Film
Brand
Agency
Country:
Industry:
Recently, a heartwarming campaign has been launched in Thailand, telling the story of "Thaidet," a project initiated by OR Public Company Limited. Thaidet focuses on recognizing the value of traditional Thai wisdom, not merely as local products but as ideas that carry much more meaning. The project shares its story through an authentic lens, allowing real local producers to share how their lives have transformed before and after receiving assistance from Thaidet.
Credits
Advertising Agency:
CJ WORXCreative Chairman:
Saharath SawadatikomFounder:
Saharath SawadatikomCopywriter:
Danuphon Dokbuaklang, Palap Sa-NgiamAgency Producer:
Nutwara MethapitaksakulGeneral Manager:
Waraphan PornphichitpanSenior Account Director:
Suchanan PumsawatAssociate Business Director:
Worawalan PornphichitpanDate:
September, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway