Thaidet: Story of Thaidet
Media Type:
Film
Brand
Agency
Country:
Industry:
Recently, a heartwarming campaign has been launched in Thailand, telling the story of "Thaidet," a project initiated by OR Public Company Limited. Thaidet focuses on recognizing the value of traditional Thai wisdom, not merely as local products but as ideas that carry much more meaning. The project shares its story through an authentic lens, allowing real local producers to share how their lives have transformed before and after receiving assistance from Thaidet.
Credits
Advertising Agency:
CJ WORXCreative Chairman:
Saharath SawadatikomFounder:
Saharath SawadatikomCopywriter:
Danuphon Dokbuaklang, Palap Sa-NgiamAgency Producer:
Nutwara MethapitaksakulGeneral Manager:
Waraphan PornphichitpanSenior Account Director:
Suchanan PumsawatAssociate Business Director:
Worawalan PornphichitpanDate:
September, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design