Time Out: Magnetic Rotulos
Media Type:
Experiential
The signs not only advertise the offer of thousands of street stalls but also dress the streets of Mexico with identity and ingenuity. This iconic and diverse expression of popular art is a cultural heritage and therefore its defence is present. At the end of May, the mayor of Cuauhtémoc, one of Mexico City's most iconic municipalities, promoted a new regulation that ordered the removal of all signs and instead painted the stalls white and grey, applying the logo and slogan of the current administration. The indignation on the part of citizens was not long in coming and was expressed with the hashtag #ConlosRótulosNo. The controversial initiative was also echoed at an international level since it is an attack on graphic and cultural memory.
Credits
Advertising Agency:
Grey MexicoPresident & CCO:
Luis GaitánCEO:
Coral ArnedoExecutive Creative Director:
Mauricio GuerreroHead of Art:
Oscar CuevasCreative Directors:
Miguel García, Nacho TamezProduction Director:
Paloma PiezaEditing:
Matías ChapurMaster Signmakers:
Eduardo Robles Montes, Héctor Robles Montes, Marco Antonio Rodríguez GonzálezDigitalization:
Faena StudioGeneral Manager:
Carlos VerásteguiEditorial Director:
Mauricio NavaMarketing Manager:
Julio ChávezDate:
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