Toyota: Abuelita

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Gulf States Toyota (GST) presents a heartfelt example of brands giving back to communities with its new campaign, "Abuelita's Food Truck.” In the documentary-style ad, a real-life Abuelita, Aurora, shares her heritage with her city, as a Tundra tows her new custom-made food truck (courtesy of Toyota) across highways and main streets, allowing Aurora’s tamales to travel and reach new people.

Credits

Advertising Agency:

Erich & Kallman

CCO/Founder:

Eric Kallman

President/Founder:

Steven Erich

ECD:

Rikesh Lal

CD:

David Castellanos

Art Director:

Christine Camarillo, Michelle Sensale

Head of Production & Operations:

Kati Haberstock

Director of Brands:

Kristi Boutiette

Account Director:

Madison Rich

Account Manager:

Renata Nava

Production Company:

Mitu

Executive Producer:

Jill Krikorian

Executive Producer:

Gabriela Ibanez-Piedra

Director:

Sam Lerma

Director of Photography:

Sam Lerma

Producers:

Vanessa Lerma, Urwa Zubair

Account Managers:

Laura Martinez, Rosario Moreno

Editors:

Edgar Andrade, Yamil Piedra

Podcast Production Company:

Sonoro

Podcaster Host at More than Mamis:

Antonella Gonzalez

Podcaster host at Let's Talk Rollos:

Ana Cruz

Senior Director of Sales:

Christine Garcia

Sales & Account Manager:

Angie Perdomo Sanchez

Chief Commercial Officer:

Cesar Martinez

VO, Client Partners & Strategy:

Melisa Ramos

Sr. Director, Media Strategy:

Michael Hernandez

Adops Coordinator:

Zaira Vazquez

Influencer Management Partner:

Influential

Influencer, Forkitvlog:

Ismael Martinez

Date:

March, 2026

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