USG Corporation: Structural Panels - Tortoise

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Industrial, Agriculture

Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.

Credits

Advertising Agency:

Gyro, Chicago, USA

Executive Creative Director:

Doug Kamp

Creative Director:

Ted Wahlberg

Associate Creative Director:

Mark Sedlacek

Associate Creative Director / Copywriter:

Greg Fioretti

Senior Art Director:

Matt Olson

Production Director:

Natalie Snyder

Production Manager:

Laura Martinez

Director of Digital Delivery:

Vic Edmond

UX Engineer:

Juan Lozano

Account Director:

Dusty Williams

Assistant Account Executive:

Taylor Ion

Date:

July, 2017