Vanish: #ReSkinChallenge
Media Type:
Online
Brand
Agency
Country:
Industry:
Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.
Credits
Advertising Agency:
Havas London, UKDate:
February, 2023
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