Vea: Veggie Hacks

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Retail Services

The Argentine supermarket chain Vea has created a fun new way to help parents to get their children to eat vegetables. By giving the most rejected vegetables the shape of all those everyday objects we have home, they hacked the habit of putting everything in the mouth, very common among children from 0 to 4 years. The Veggie Hacks is a collection of unusual products such as a sweet potato smartphone, a beet car key and a pumpkin remote control, among others, made to introduce a taste for vegetables from an early age. Created by Ogilvy Argentina and produced by Huinca Cine, the campaign took place at Vea's supermarkets in Buenos Aires.

Credits

Advertising Agency:

Ogilvy Argentina

Creative VP:

Maximiliano Maddalena

Executive Creative Director:

Alejandro Blanc

Creative Directors:

Virginia Bello Smith, Marcos Demarchi

Art Director:

Fernando Errecaborde

Copywriter:

João Oliveira

General Account Director:

Constanza Archain

Account Director:

Celina Correa Luna

Account Executive:

Florencia Cordeviola

Authorization by Client:

Marion Schulz

Production Manager:

Gastón Sueiro

Agency Producer:

Camila Sánchez Saravia

Production Company:

Huinca Cine

Director:

Ale Rey

Edition:

Patricio Gomez Llambi, Camila Muhafra, Julian Muniarriz

Still Picture:

Matias Gorfinkiel

Art Director:

David Veltri

Musical Producer:

Agustín Spinetto/ Music of the Room

Announcer:

Juan Antonio Middleton

Date:

April, 2019

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