Vicks: Where Joy Lives
Media Type:
Film
Brand
Agency
Country:
Industry:
Not every child is born into a loving family that offers unconditional support and love that nurture and develop their true potential. But with a #TouchOfCare, they can rise above their circumstances to reach their full potential.
This is the true story of how the #TouchOfCare transformed Lizo Tom’s life. The support, encouragement and care he received from his house mother, Mama Abisana, helped Lizo find his sense of belonging and enabled him to grow into a pillar of the community.
Credits
Advertising Agency:
Publicis SingaporeChief Creative Officer, Global Clients:
Ajay ThrivikramanCreative Team:
Donna Dimayuga, Paolo VillonesAccount Management:
Natalie VanderVorst, Prachi Partagalkar, Jessica Geli, Sophie OwAccount Planning:
Jordan PriceAgency Producers:
Debra Wong, Jeigh SantarinaProduction House:
Egg FilmsDirector:
Zwelethu RadebeExecutive Producer:
Saskia RosenbergPR Agency:
MSL South AfricaTeam Lead:
Tamryn SherDate:
March, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences