Vicks: Where Joy Lives

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Pharmaceutical

Not every child is born into a loving family that offers unconditional support and love that nurture and develop their true potential. But with a #TouchOfCare, they can rise above their circumstances to reach their full potential. This is the true story of how the #TouchOfCare transformed Lizo Tom’s life. The support, encouragement and care he received from his house mother, Mama Abisana, helped Lizo find his sense of belonging and enabled him to grow into a pillar of the community.

Credits

Advertising Agency:

Publicis Singapore

Chief Creative Officer, Global Clients:

Ajay Thrivikraman

Creative Team:

Donna Dimayuga, Paolo Villones

Account Management:

Natalie VanderVorst, Prachi Partagalkar, Jessica Geli, Sophie Ow

Account Planning:

Jordan Price

Agency Producers:

Debra Wong, Jeigh Santarina

Production House:

Egg Films

Director:

Zwelethu Radebe

Executive Producer:

Saskia Rosenberg

PR Agency:

MSL South Africa

Team Lead:

Tamryn Sher

Date:

March, 2020