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Paddy Power Makes England's "Declaration of Kane-Dependence" Official

Jul. 04, 2026

Paddy Power Makes England's "Declaration of Kane-Dependence" Official

In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington

Cannes vs. The Consumers: Craft and Humour Conquer AI

Jul. 03, 2026

Cannes vs. The Consumers: Craft and Humour Conquer AI

System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026