We The Brave: The Brave Float

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Brand

brand

Agency

agency

Country:

South Africa

We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.

Credits

Advertising Agency:

FoxP2, Cape Town, South Africa

Executive Creative Director:

Justin Gomes

Creative Director:

Michael Lees-Rolfe

Senior Art Director:

Ryan Barkhuizen

Senior Copywriter:

Alex Goldberg

Agency Producers:

Katherine Tripp, Josh Michael

Assistant Producers:

Bob van der Meer, Georgi Carstens

Agency Editor:

Aviwe Apleni

Account Team:

Kaylin Mendes, Nomfundo Dukada

Digital:

Made