Xbox: Football is better on Xbox One
Media Type:
Online
Brand
Agency
Country:
Industry:
For the launch of the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.
Credits
Advertising Agency:
McCann London, UKHead of Integrated Production EMEA:
Sergio LopezProducer:
Claire ColohanBusiness Affairs Executive Producer:
Nicholas MugridgeCreative Directors:
Jamie Mietz, Sanjiv MistryCreatives:
Jim Nilsson, Jacob BjordalBusiness Director:
Sailesh JaniAccount Manager:
Robert StocktonProject Manager:
Paul GillepsieHead of Strategy:
Karen CrumPlanner:
Fanni DavidJunior planner:
Jack GossProduction Company:
SomesuchDirector:
Omri CohenDOP:
Todd MartinProduction Co Producer:
Louise GagenProduction Co Executive Producer:
Seth WilsonPost Production:
Electric Theatre CollectiveDate:
November, 2017
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025