Xbox: Football is better on Xbox One
Media Type:
OnlineCountry:
Industry:
For the launch of the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.
Credits
Advertising Agency:
McCann London, UKHead of Integrated Production EMEA:
Sergio LopezProducer:
Claire ColohanBusiness Affairs Executive Producer:
Nicholas MugridgeCreative Directors:
Jamie Mietz, Sanjiv MistryCreatives:
Jim Nilsson, Jacob BjordalBusiness Director:
Sailesh JaniAccount Manager:
Robert StocktonProject Manager:
Paul GillepsieHead of Strategy:
Karen CrumPlanner:
Fanni DavidJunior planner:
Jack GossProduction Company:
SomesuchDirector:
Omri CohenDOP:
Todd MartinProduction Co Producer:
Louise GagenProduction Co Executive Producer:
Seth WilsonPost Production:
Electric Theatre CollectiveDate:
November, 2017Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 29, 2024
Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES
Mar. 29, 2024
Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris
Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret