Decathlon

We make sports accessible for all. Creating the best products and selling them at the best prices since 1976 for 80+ sports.

Latest News

Oct. 29, 2026

Toblerone x Biscoff Truffles Win Over Consumers with Strong Product and Advertising Scores

New collaboration ranks among the top 5% of over 60,000 innovations tested, while its launch advert also achieves exceptional 5.6 Star effectiveness score

Oct. 29, 2026

Mother Design Turns Intuition Into Identity for Purple Garden

New identity translates the energy, intuition and physicality of spiritual practice into a rich brand world designed to feel alive