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Jean Clement Soret

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Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

Sep. 14, 2026

Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

Sep. 14, 2026

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves

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