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Nancy Espinal
Klarna: The Four Quarter Sized Cowboys
9.0
Klarna: Swedish Coffee
9.0
Klarna: Swedish Family Dinner
9.0
Klarna: Swedish Horse
9.0
Klarna: Swedish Shirtless
9.0
Klarna: Swedish Meow
9.0
Klarna: Swedish Song
9.0
Macy's: The Holiday Lights
0.0
Macy's: The Wrong Size
0.0
Macy's: The Perfect Scent
10.0
WeMo: The Big Anniversary Rig
0.0
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
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Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth