1 Out of 3 Struggle to Sleep in an IKEA Bed

Nov. 13, 2024

It’s not always easy getting a good night's sleep. In fact, one in three Norwegians sleep poorly in an IKEA bed. Not a fact you would expect IKEA themselves to be toting, but nonetheless is the case in the new spot directed by Jakob Marky, produced by Bacon and made with TRY.

Through slice-of-life vignettes of everything from colicky babies, full bladders, and snoring companions, we see that the sleeping troubles haven’t necessarily got anything to do with people’s beds. Sometimes life just gets in the way, no matter how great a setup you have in the bedroom.