1stAveMachine Crafts Halloween Campaign with W+K for Heinz Featuring TikTok Star EJ Marcus
Oct. 24, 2022
New Halloween campaign from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz titled "Vegetarian Vampire", featuring TikTok star EJ Marcus, which debuted during the premiere of AMC’s new Interview With the Vampire series.
The PSA-esque spot, directed by award-winning comedy writer, director, and actor David Ebert, features 280-year-old vampire, influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup.
"Vegetarian Vampire" is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands. The project featured over 80 pieces of content with over 30 creators.
Related News
Director Abby Horton Helms Satirical Campaign for KRAFT
The series of parody commercials produced by SLMBR PRTY plays on foodie TV tropes
Mixed Media Directing duo Bounty / Banana have Signed to International Production Studio 1stAveMachine
The avant-garde YDA winners fuse their expertise in traditional animation with techniques such as 2D, stop-motion, typography and VFX
Ad of the Day | Heinz's San Siro Sandwich Heroes
Heinz’s new brand platform for sauces "Proud Sponsor of Calcio Mangiato" created by DUDE Milan
Latest News
May. 01, 2024
DKNY to Launch Iconic "Heart of New York" Virtual Merchandise on Roblox
DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit
May. 01, 2024
Wellsoon from Practice Plus Group Launches TV Debut "Back to your Best"
Practice Plus Group, one of the country's largest independent providers of NHS services, debuts its first TV campaign