72andSunny has Appointed Adam Reeves as Chief Creative Officer of its Toronto Office

Mar. 03, 2026

Reporting to Global CCO Matt Murphy, Reeves will oversee the office alongside 72andSunny Toronto CEO Julien Bissuel, and partner to build momentum for business growth. He’ll set and elevate 72andSunny Toronto’s creative standard, leading the office’s growing bench of creatives.

Reeves will continue to scale 72andSunny’s presence in the Canadian market while unlocking opportunities to collaborate across the global 72andSunny Creative Collective.

Matt Murphy, Global Chief Creative Officer, 72andSunny said:

"I have no doubt that Adam’s creative caliber will be a major asset as 72andSunny plays to win on a global scale. His track record in shaping unforgettable, culture-moving work matches our creative ambition and will level up our global output. Toronto is a new market for 72andSunny, and I can’t wait to make some noise."

 

Julien Bissuel, CEO, 72andSunny Toronto said:

"We’re building 72andSunny Toronto into a creative force that’s simultaneously deeply fluent in Canada’s local culture and able to interconnect seamlessly across 72andSunny’s global network. Adam’s creative leadership is a kickstarter, and his appointment is the perfect representation of our ambitions for this office."

 

Reeves joins 72andSunny from TBWA\Canada, where he most recently served as chief creative officer, leading nationally recognized work across brand, cultural and integrated platforms. His work has been recognized by Cannes, AICP MOMA, D&AD, Grammy, and Emmy juries.

Adam Reeves, Chief Creative Officer, 72andSunny Toronto said:

“72andSunny’s global momentum is unignorable, and I’m excited to call the people driving that shift my new partners. It’s a thrill to be able to build on the energy in shaping the creative vision for Toronto.”