84.Paris Preps Gamers for Release of Ubisoft's Trials® Rising with Custom-Designed Trials Turbo Bike accessory and Launch Film

Mar. 06, 2019

For the European release of the latest edition in its motocross Trials franchise, Ubisoft is launching a new campaign with 84.Paris that’s making noise, literally. To promote Trials® Rising the agency decided to give gamers the chance to take the game to the streets with the Trials Turbo Bike, an accessory that attaches behind the seat of a standard bike and reproduces the sounds of an MX bike. 84.Paris introduced the promotional accessory with an influencer campaign and a 1 min. film in the style of classic toy commercials on Ubisoft’s social networks. The agency also created the 2 min music video parody “Try Again” to promote the launch of the game itself.

Trials Rising marks the big comeback of Trials, the Ubisoft moto- platform series. A complete visual overhaul with new courses, scientifically exact gameplay down to the millimeter, a wide range of customization elements, and the ability to play in tandem: enough to put the nerves of the most experienced players to the test.

"Try Again", the game’s official launch film, takes on a comedic tone and evokes the kind of self-sacrifice players need to progress, as indicated by the game's motto "Eat Dirt, Taste Victory”. The music video parody features a motocross pilot performing the titular song as he explodes into different real life situations where players need a bit of encouragement to pick themselves up, dust themselves off, and.. try again. A young skater takes a spill, a band rehearsal isn’t going well, a football team losing – in each different vignette, the motocross pilot steps in for moral support.   

Pierre Miazga, Director of Marketing, Ubisoft EMEA, said:

“84.Paris and their partners have once again outdone themselves, offering us an unforgettable concept and execution. In addition to perfectly meeting our brand needs, TRY AGAIN is unanimously appreciated by our fans and teams.”