9/11 Day's UNIITE Campaign Mobilizes a New Generation through Donated OOH Media

Sep. 21, 2026

Talon partnered with INNOCEAN and David&Goliath on 9/11 Day’s UNIITE campaign, helping secure more than $1 million in donated OOH media across the country, including a Times Square Moment of Silence on September 11.

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9/11 Day's UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media

To help nonprofit organization 9/11 Day inspire a nationwide movement of service and community action, Talon partnered with agencies INNOCEAN and David&Goliath to secure more than $1 million in donated out-of-home media space across the U.S. The pro bono campaign supported 9/11 Day's UNIITE initiative from late August through September 13, encouraging Americans to honor the legacy of 9/11 through acts of kindness and service. As part of the effort, Talon also secured a special Times Square Moment of Silence activation, with participating screens observing one minute of silence at 9:11 a.m. on September 11, creating a powerful shared moment of remembrance in one of the world's busiest public spaces.

The campaign demonstrates the OOH industry's collective ability to turn media inventory into a force for social good, amplifying a message of unity, service and remembrance at scale.