9Rooftops Health Highlights Holy Name's Unique Blend of "Science and Soul" in New Brand Campaign

Aug. 22, 2024

Holy Name, New Jersey’s only independent Catholic health system, recently selected 9Rooftops Health as its agency of record, and together they have now launched the organization’s first campaign. 

“Great medicine. Soul purpose.” emphasizes Holy Name’s commitment to humanism in medicine as a faith-based institution, while showcasing its leading-edge clinical expertise and innovation.

Cary Bynum, president, 9Rooftops Health said:

“For nearly 100 years, Holy Name has demonstrated a commitment to serving people in its immediate communities and beyond. At the same time, they have also attracted top clinical talent, ensuring the care is excellent. We were tasked with creating a campaign that highlights that commitment to their community and medical excellence in a way that resonates with staff and employees, as well as external audiences. ‘Great medicine. Soul purpose.’ is delivering on that goal.”  

The campaign was officially introduced by Holy Name President and CEO Mike Maron at a hospital-wide event for staff and employees. At the launch party, attendees were presented with an overview of the comprehensive campaign, which utilizes a highly targeted, omni-channel media approach, featuring real caregivers in a way that is uniquely Holy Name.

Maron said:

“One of my greatest professional joys is to tell the Holy Name story and share with others the miraculous things that occur here every day. We wanted a platform to effectively communicate our story, foster enthusiasm and pride among our team and keep the community informed about the exceptional care we provide.”

 

Holy Name will be celebrating its 100th anniversary starting in October. 9Rooftops Health will develop extensions of the “Great medicine. Soul purpose.” campaign to support the centennial celebration.