A new innovation from McCann London and Cheapflights makes it easier to find a cheap escape
Apr. 25, 2017
Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.
The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.
To promote the innovative tool, McCann London and Cheapflights are using unusual Taiwanese-style animation known to be used for news report reconstruction in their latest campaign. The online film, shows a hard-pressed office worker returning to work on a miserable day to be faced by the misery of dealing with countless emails and an overbearing boss. A series of print will also support the launch. The campaign will run for two months from 21st April.
The original concept, extension and campaign were created by McCann London.
Laurence Thomson, CCO and President of McCann London said:
“Whilst teleportation remains fantasy we’ve made escapism a reality with the new EscEscape Cheapfilghts browser extension. Bored at your desk by a multitude of mundanity? EscEscape takes you to the lowest priced, random travel destination, a bit like Diceman for travel, have a go it’s awesome.”
Andrew Shelton, Cheapflights’ Managing Director, added:
“We can spend hours every day tapping away at a keyboard, dealing with dozens of unread emails, thinking its Thursday when it’s only Tuesday,” “It’s time for people to rediscover ‘Esc’ key, and make it their shortcut to escaping for real - double tap quick. With EscEscape, we’ve made that much easier to do. We want this neglected keyboard function to become the biggest and most important key people tap each day.”
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