A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich

Aug. 19, 2026

Seven years after a viral tweet ignited a nationwide chicken sandwich frenzy dubbed the “Chicken Wars,” A&W Restaurants and its agency of record, Cornett, are turning the brand’s long-awaited debut into a loyalty test—inviting fans to officially declare their allegiance in the comment section of its rivals Instagram feeds.

The ploy begins with a buy-one-get-one-free offer on A&W’s new chicken sandwiches at participating locations, while supplies last. From there, A&W is urging fans to declare their allegiance at awallegiance.com, where they’ll be directed to paste a pledge into the comment sections of Popeyes and Chick-Fil-A’s Instagram posts.

After years spent perfecting the recipe, A&W is confident its newest menu offering is the best chicken sandwich around—and is ready to put that claim to the test.

Betsy Schmandt, CEO and President of A&W Restaurants said:

“For the last seven years, chicken sandwich fans have been picking sides, and we’ve been behind-the-scenes perfecting our Crispy Chicken Sandwich recipe. We know chicken sandwich loyalties run deep, but we believe one bite will win fans over. It’s that good. We’re confident that once you try it, you’ll want to declare your loyalty to A&W.”

 

A&W’s new chicken sandwich lineup arrives seven years after the now-infamous “you good?” tweet sparked a feeding frenzy in fast-food drive-thrus across the country and redefined how Americans talk about chicken sandwiches.

Fans who officially declare their allegiance may be selected to have their Instagram handles proudly enshrined into the A&W Hall of Heroes digital display wall for all to see.

Art Director Emilee Bowman said:

“A&W created a sandwich perfectly crafted to shake up long-standing chicken sandwich allegiances. Just go look at our competitors’ comment section and see for yourself.” 

 

The new A&W Chicken Sandwich lineup is available now at participating restaurants nationwide, while supplies last. The BOGO offer runs August 17-23, upon request.