A&W's Board Certified "Curdiologist" has the Cure for What Ails You: Sriracha Cheese Curds

A&W's Board Certified "Curdiologist" has the Cure for What Ails You: Sriracha Cheese Curds

Dec. 02, 2022

A first in both marketing and modern medicine, A&W Restaurants has enlisted the world’s only board certified Curdiologist in order to refute dubious assertions that deep fried cheese is a non-essential part of a robust human physiology.

Dr. Allen Wright, a frequent New England Journal of Medical Malpractice contributor with nearly 20 days of experience, appears in a series of highly informative TikToks and Instagram Reels to promote the many benefits of A&W’s Sriracha Cheese Curds.

Made with 100% Wisconsin White Cheddar and just the right amount of spicy sriracha kick, A&W’s Sriracha Cheese Curds are a fan favorite back for a limited time only (November 2022—January 2023). According to Dr. Wright, failing to maintain a diet high in A&W Sriracha Cheese Curds could result in an array of unpleasant side effects.

Dr. Wright said:

"These are serious afflictions. I’ve seen curd-deficient patients develop everything from Hoof Hands to Super Long Chest Hair. It’s no laughing matter."

 

The spots, produced by agency Cornett and their growing in-house content creation team, will be rolling out in the coming weeks on official A&W social media accounts.

Liz Bazner, Senior Director of Marketing at A&W said:

"We’ve always said that A&W Sriracha Cheese Curds are good for the heart in their own special way. Getting a second opinion from a respected Curdiologist like Dr. Wright just seemed like the responsible thing to do."

Related News

Mar. 12, 2024

Dubliners Invited to Celebrate St. Patrick's Day in the "Other Dublin"

Cornett created tourism campaign launches in Dublin, Ireland

Feb. 12, 2024

Jessica Vincent Promoted to President of Cornett; Owner Christy Hiler Takes CEO Role

Owner and current President Christy Hiler is retaining her leadership duties as she shifts her title to CEO

Feb. 07, 2024

Make Your Relationship "O-FISH-IAL" with a Real Diamond Ring Made from A&W's new Quarter Pound Cod Sandwich

The campaign was created by full-service advertising agency Cornett

Latest News

Mar. 28, 2024

The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch

Embarking on a Journey of Digital Innovation and Participatory Engagement

Mar. 28, 2024

Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!