Above+Beyond wins Kerrygold and Pilgrims Choice

Mar. 03, 2017

Ornua Foods UK has appointed Above+Beyond as lead creative agency for its Kerrygold and Pilgrims Choice brands in the UK, following a competitive pitch against three other agencies.

Above+Beyond will now assume responsibility for the provision of full strategic and creative services to Kerrygold and Pilgrims Choice in the UK, including the creation and delivery of all multi-platform advertising, social and content-led marketing.

Mike Harper, Ornua’s Director of Marketing, said:

“We’re on a mission to drive loyalty to our brands and put some excitement back into the dairy sector, and we wanted to find a strategic and creative partner to help us do that. Above+Beyond demonstrated a fresh audience-led approach approach and their understanding of both brands, along with their passion and agility truly impressed us. We’re very excited about what’s to come.”

 

Zaid Al-Zaidy, CEO of Above+Beyond said:

“We’re blissfully happy to be working with Mike and his team at Ornua and look forward to a long and productive partnership.”