Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton

Apr. 08, 2019

Accenture (NYSE: ACN) has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will become part of Accenture Interactive and expand its ability to design, build and run integrated brand experiences for clients in Spain, Latin America and beyond.

The acquisition is part of a series of moves to strengthen Accenture Interactive’s creative capabilities in Europe, including the recent acquisitions of Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). Together, they bolster Accenture Interactive’s ambition to create a leading experience agency with world-class creative talent across multiple disciplines.

Founded in 2004, Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history, Shackleton has won numerous industry awards, including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries, including brands such as ABANCA, Renfe and Uber. The agency employs 176 professionals who will become part of Accenture Interactive, helping clients to innovate and lead their markets by creating the best customer experiences.

Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Latin America (EALA), said:

“The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences.”

 

Shackleton CEO and co-founder Pablo Alzugaray said:

"It has been 15 incredible years in which unimaginable things have happened to us, but holding back the temptation to talk about what this change means to us, what is really important is how and how much It increases our capacity to do better work for brands. We are what we do, and in Accenture we will do better work. If we joined one of the traditional advertising holdings, we would access more of what we already are. In contrast, Accenture brings us much of what we are not. Advanced technology, applied intelligence, cognitive robotic, big & small data, extended reality, the internet of things... will take the strategic and creative capacity of our team to create brand experiences to an unknown dimension in conventional advertising."

 

Juan Pedro Moreno, head of Accenture Spain, Portugal and Israel, added:

“While Accenture Interactive already works for many leading brands in Spain and Latin America, we know that expanding our portfolio of creative services will allow us to deliver the very best and most innovative experiences for our clients and help them bring their ideas to life in newer, better ways.”

 

The acquisition of Shackleton is the latest demonstration of Accenture’s continued investment in innovation and commitment to growing its creative talent in Spain, Portugal and the Latin American region.

Financial terms of the transaction were not disclosed.