Ad of the Day | BBR Saatchi & Saatchi and eToro Proudly present: ‘HODL’
Oct. 18, 2018
Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.
A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.
So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows. There is definitely more to come and we promise to keep you posted.
Related News
eToro Launches First AI-Generated Ad Campaign Powered by Lightricks
The AI-produced ad spot, running throughout the Paris Summer Olympics broadcasts, showcases the power of eToro’s social investing platform
Publicis Groupe Israel and Food Chain Tiv Taam Turn Facebook Hate Comments into a Bold Print Campaign
Collaborating with BBR advertising agency, Tiv Taam has used the abusive comments made online against them
A Gargling Choir Helps the Nation "Get Thirsty" in Robinsons TV Spot Directed by Yousef at PRETTYBIRD
Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar
Latest News
Dec. 07, 2024
Ad of the Day | Bradesco Seguros Group Sends an Inspiring Message in their New Year-End Campaign
Set to "Somewhere Over the Rainbow," Brazilian company highlights the power of friendship between an adorable little alien and a girl
Dec. 07, 2024
LifeBridge Health Launched an Initiative to Raise Awareness About Illegal Gun Trafficking in Maryland
A powerful film by StrawberryFrog and an anthem by Grammy-nominated Maryland rapper Logic features young singers from a Baltimore music school