Ad of the Day | Beaches Resorts Uses Real Families in Authentic Cross-Platform Campaign

Aug. 06, 2024

Beaches Resorts, part of Sandals Resorts International, is launching a cross-platform campaign to promote its Turks & Caicos resort featuring influencers instead of models for the first time. The new campaign has been created and produced by influencer marketing agency, redpill, and marks its first full-service work for the luxury holiday brand.  

Aimed at achieving a fresh aesthetic, the work features a modern style of family holidays. Shot on location, the work showcases the renowned Grace Bay Beach and Providenciales, where families can enjoy water sports and marine life encounters. The campaign features the intertwining narratives of five content creators’ families as they create their holiday experiences at the ultimate Caribbean playground, Beaches Resorts Turks & Caicos.

Selected by redpill, the content creators amplified the advert’s message and authenticity by sharing their family's experience of the resort over the course of the shoot. The work targets families in the UK and US who may consider a Caribbean holiday. 

Liam Corrigan Founder and Creative Director from redpill commented:

"Our goal for both the social and TV campaigns was to create a refined look and feel that took the brand to new heights. Showcasing beyond the resort to the wonders of the destination and the incredible family memories from a Beaches Resort."

 

Running across linear TV, video on demand (VOD), cinema,, digital and social, the media agency is the7stars in the UK. Beaches Resorts is an operator of all-inclusive resorts for couples and families in the Caribbean, founded in 1997, and is part of Sandals Resorts International. 

Andrea Mejia, Global Director of Social Media at Unique Vacations Inc. commented:

“This cross-platform campaign truly brings to life the unique beauty of Beaches® Turks & Caicos, highlighting both the attractions for visitors and the fantastic amenities available for families at Beaches Resorts. redpill created a uniquely versatile campaign that could be tailored for each media format, globally."  

 

Mollie Nathan, Creative Lead at redpill added:

"Working on this multi-platform campaign with UVI was an absolute delight. Our creative strategy was to craft a mesmerising visual journey that encapsulates the unforgettable moments Beaches® Resorts has to offer, showcasing a vibrant, authentic and exciting family itinerary through the unique perspective of our content creators and their families."

 

Launched in 2009, influencer marketing agency, redpill, works with world renowned brands including L’Oréal, TikTok, Converse and Unique Vacations Inc and is based in London.