Ad of the Day | Bibi Netanyahu, Yair Lapid, Avi Gabay and other Israeli politicians talk in sign language

Ad of the Day | Bibi Netanyahu, Yair Lapid, Avi Gabay and other Israeli politicians talk in sign language

Feb. 28, 2019

The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other.  Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events.

Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired.

Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional.

That’s why, in order to raise politicians’ awareness to the issue, Leo Burnett Israel decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers.

The short videos all end with the same call: “Either say it in sign language or find someone who can. Let’s make these elections accessible to everyone with simultaneous sign language translation”.

A clear and unequivocal call on politicians to invite sign language interpreters to their political speaking events and thus make them accessible to all.

Related News

Apr. 13, 2020

Ad of the Day | Leo Burnett Israel and Doritos Present "The Last Doritos"

Boldly master your urge to down this Doritos

Apr. 03, 2020

Fiat Goes "All In" with Three Stunning Italian Fashion Collaborations and a Fully Electric 500

Great Guns director Federico Mazzarisi helms the striking films that showcase the new car and three one-off models from Bulgari, Armani, and Kartell

Feb. 06, 2020

Samsung Israel and Leo Burnett Israel Present: "The Win-Win Marathon"

The first Marathon ever where everybody wins first place in their own very, very, very, very, very specific category

Latest News

May. 22, 2020

TBWA\Media Arts Lab Wins Best of Show for Apple "Bounce" and Agency of the Year in ADC 99th Annual Awards

“Bounce”, done with Pulse Films and Framestore, was also awarded Best of Discipline in Advertising

May. 21, 2020

Editor Guy Savin Crafts Beautifully Paced Remote Edit in London With Director Anton Watts in Los Angeles

From an editing perspective, the challenge for Guy was to develop a narrative for the existing footage