Ad of the Day | Canal+ Switzerland and Havas Switzerland Introduce Retard Gagnant (Winning Delays)

Dec. 18, 2019

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment.

Throughout the summer, passengers at Geneva airport were able to take advantage of this activation based on a unique creative idea combining technology and data analysis. To do this, CANAL+ Switzerland analysed aircraft delays in real time and offered passengers tailor-made content based on their waiting times. To enjoy this offered content, they simply had to enter their flight numbers on the digital platform "Retard Gagnant ".

Unfortunately, the success of the operation couldn’t benefit to everyone because not all flights were late...