Ad of the Day | Carlsberg Pursues Better Through Alcohol-Free Beer in New Ad with Actor Mads Mikkelsen
Jan. 06, 2021
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.
Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020.
A first for Carlsberg
The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer.
Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad.
This is the first time that Carlsberg has produced a global ad for its alcohol-free variant.
Julian Marsili, Global Brand Director for Carlsberg, said:
“At Carlsberg we believe that there is more to beer than its alcohol content and that great moments can be made better with beer. That’s why we created a great tasting alcohol-free beer to make more moments even better. That’s what we wanted to celebrate in the ad.”
Nominations and leading roles
Mads Mikkelsen, famous for lead roles in films including Casino Royale and NBC series Hannibal among many more, recently won Best Actor at the European Film awards.
The new Carlsberg ad will initially launch in Ireland and Denmark - with other markets set to follow later in 2021. The ad was created by Grey Europe.
Related News
Ad of the Day | Biscuit and Grey London Unveil Latest PETA Campaign
There is no such thing as a happy pig farm. This hard-hitting film highlights the atrocities of pig farming and calls for the public to go vegan
Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans
Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership
Panadol Uses AI to Convert Pain Relief Expressions into State of Art Visuals
The "Art of Release" is the latest campaign created by Grey Dubai for HALEON
Latest News
Apr. 18, 2024
Breakout Directing Duo Nutmeg Signs With SLMBR PRTY
Andres O’Beirne and Loucas Tsilas’ fresh global perspective is emblematic of their lifelong friendship and unique upbringing
Apr. 18, 2024
New Burger King Commercial: Building Memories with King Junior Meals
In this new BURGER KING® film, it's only a matter of time before our children grow up and forget about us