Ad of the Day |  Cheil Hong Kong has developed a ground-breaking mobile app offering early warning detection of potentially fatal strokes

Ad of the Day | Cheil Hong Kong has developed a ground-breaking mobile app offering early warning detection of potentially fatal strokes

May. 13, 2019

A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong.

According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage or permanent disability.

The key to safety is spotting the early warning signs—with the most common warning sign of a stroke being face-drooping. But since some strokes are less severe than others, it’s incredibly hard for the human eye to detect. 

So working with The Hong Kong Stroke Association, Cheil saw a way to make a difference using facial recognition—technology that’s already built into our phones. 

‘Fatal Recognition’ is a safety scan app that uses facial recognition technology to detect early warning signs of a potentially fatal stroke.

The average person unlocks their phone 120 times a day. Now, every time a user scans to unlock, a computer algorithm will detect for minute signs of face-drooping—signs that are unrecognisable to the human eye. If an early warning sign is detected, the user will receive an alert to call emergency services while simultaneously alerting that user’s pre-set emergency contact.

‘Fatal Recognition’ was launched in April 2019 on Google Play. 

Wilson Ang at Cheil, said:

“Our mission is to reduce the incidence and impact of stroke through prevention and this safety scan app is one step towards conquering stroke together.”

Related News

May. 15, 2019

Penguin novels brought to life in "Lose yourself in a book" campaign by Cheil Worldwide

The campaign is running on bus shelters as well as newspapers in Hong Kong.

May. 13, 2019

Samsung Launches Mega Campaign Empowering Gen Z & Young Millennials to Show to the World the "Real India"

Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z

Apr. 24, 2019

7 victims of domestic violence give voice to abused characters in silent movies

Unquiet Voices, a heartbreaking movie that breaks a 100-year-old silence

Latest News

May. 23, 2019

Times "Out & Proud" Campaign Becomes the Voice of the LGBTQ Community

Latest campaign for The Times of India by FCB India

May. 22, 2019

Air Studios Opens In Dallas

Freshly Launched 18,000 Square Foot Production Studio Elevates Productions With Multiple Stages, Production Offices & A Premiere Prep Kitchen