Ad of the Day | CoComelon Launches First-Ever Brand Campaign Celebrating Parents & Caregivers

Apr. 16, 2025

Parenting today is hard. Social media piles on constant advice and pressure, but not enough support. For parents with multiple young kids, that struggle is deeply felt. Many families share the same experience. Even the U.S. Surgeon General reports that 41% of parents feel too stressed to function most days.

That’s why millions of families turn to CoComelon for help with routines, milestones, and everyday moments. “The Bath Song” alone has nearly 7 billion views, and the “Potty Training Song” is the most-watched of its kind on YouTube.

These aren’t just views—they’re moments of support on busy days. And now, caregivers are being offered even more of the support they deserve through CoComelon’s biggest brand campaign yet: CoComelon Can Help.

With this campaign, the goal is to make the hard parts of parenting feel just a little easier, by meeting families where they are—on and off screen:

• A new ad spot featuring real families: Launching today, the 60-second ad highlights how CoComelon songs help real parents with routines (like “this is the way we put on our clothes!”) and milestones (“went to the potty like the big kids do!”).

• Introducing the Melon Squad, a new community initiative: This group of local changemakers across the U.S. is working to support caregivers and promote well-being. Partners include nonprofits like Hot Mess Express and Children’s Hospital Los Angeles, parent-owned groups like FIT4MOM and Mochas & Minis, and family-friendly chains like Perkins and Huddle House. Together, they’re spreading joy with mealtime kits, house cleaning, fridge stocking, moms’ nights out, hot coffee, thoughtful playdates, and more.

• CoCo-fessions: Keeping parenting real and relatable: A new content series will feature creators like MomChats and DadChats sharing honest, funny, and heartfelt parenting stories. Families can also dial 1-844-TOTLINE for real-time musical support from CoComelon—because parenting shouldn’t be a solo mission.

• Age-based playlists curated by experts: Designed for kids up to age 3, these playlists tackle everything from potty training to picky eating. Available on YouTube, Pinterest, Babylist, and major music platforms.

At its core, CoComelon collaborates with child development experts to ensure every song, character, and storyline is designed to teach life skills through music. This year-long campaign centers on three key challenges for parents:

• Potty Training: The “Potty Training Song” leads globally with over 420M views. Later this year, CoComelon will celebrate this milestone with “Gotta Go Zones”—fun, family-friendly restrooms and potty-themed pop-ups in NYC, Nashville, and LA.

• Bedtime: With over 1.7B views, the “Yes Yes Bedtime Song” helps with evening routines. A new web series of lullabies and nighttime rituals is on the way to bring more peace to bedtime.

• Mealtime: “Yes Yes Vegetables,” with 3.3B+ views, is a go-to for picky eating. Updated songs, playlists, and tips from real parents are coming to make mealtime easier and more enjoyable.

Parenting doesn’t come with a manual, but it can come with a community. Welcome to this one. Let there be more singing, less judgment, and a whole lot more support—because wherever caregivers are on their parenting journey, CoComelon Can Help.