Ad of the Day | "Do Not Do It Yourself", A Far Cry 6 Activation By DDB Paris And Ubisoft

Jun. 02, 2021

Far Cry 6 is yet to be released that Ubisoft and DDB Paris already immerse you in the sweaty and wacky atmosphere of Yara with a series of 4 tutorials that familiarize us with the Resolver Spirit. The what? The Resolver Spirit reflects the ingenuity of the people of Yara.

In this land frozen in time, the Guerrillas have developed an art of living in which they excel, the one of building almost everything from nearly nothing.

So, if you have 4 minutes in front of you, this is how long it will take Richie to teach you how to make the most iconic equipment pieces in the game: the "Barracuda" turret, the "Susurro" nailgun, the "Furioso" backpack or the "Tostador" flamethrower.

Designed by DDB Paris and directed by Xavier Gens in partnership with Cream Paris production, the campaign will be broadcasted in France and internationally on Far Cry Social Media from June 1, 2021.

Enough to keep you waiting and get you ready before the release of the game, scheduled for October 7, 2021.